Twelve principles

  1. 01

    The environment should free attention.

    Fewer everyday decisions, more room for what matters.

  2. 02

    Silence is part of the infrastructure.

    It is planned on the masterplan, not fixed with insulation.

  3. 03

    Nature is a functional element of architecture.

    Shade, view, microclimate and routes are designed, not decorated.

  4. 04

    Light is designed together with the space.

    Orientation, glare and evening warmth come before fixtures.

  5. 05

    Work and recovery need different scenarios.

    One space cannot do both at the same time.

  6. 06

    Movement should be built into everyday life.

    Short routes make walking normal.

  7. 07

    Technology is good when it becomes invisible.

    It removes routine, it does not add screens.

  8. 08

    Systems propose – the person decides.

    Automation acts within rules a person has set.

  9. 09

    Service reduces everyday load.

    Processes take on part of the day without intruding into it.

  10. 10

    Privacy and community must exist at the same time.

    A place to meet and a right to be alone.

  11. 11

    A person should not adapt to a badly organised environment.

    The environment adapts to the person.

  12. 12

    All elements are designed as one system.

    Architecture, nature, technology and service, together.

These principles are the basis of a future Brain Ecology Standard for architectural and development projects.